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Title Author Summary File Size Date of Publication Categories hf:doc_author hf:doc_categories hf:doc_tags
Selling Yoga: From Counterculture to Pop Culture

This book explores how modern yoga became transformed from a largely countercultural phenomenon to a part of pop culture when entrepreneurs became strategic participants in a global market and succeed …

2015 , andrea-jain america-history history capitalism consumer-culture counterculture modern-yoga pop-culture
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