Changing face of the yoga industry, its dharmic roots and its message to women: An analysis of yoga journal magazine covers, 1975–2020

Yoga Journal is a magazine recognized by many as an industry cornerstone and an institution in and of itself. It represents the distinctive face of yoga. By analyzing the visual and textual content of the Yoga Journal magazine covers, from its first issue in 1975 to issue 313 (January 2020), we describe the produced and consumed portrait of yoga.

File Type: www
Categories: Indology
Tags: Yoga, yoga and women, yogajournal
Author: Wittich Agi & McCartney Patrick
Date of Publication: 2020
Citation:
Downloads: 2
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